1540 East Lake Road | Suite 100 | Erie, PA 16511 | Phone: 814.528.9400 | Fax: 814.528.9401
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November 2010 How Do You Know Who Will Sell for You – and Who Won't?
“It’s not experience or college degrees or other accepted factors…it hinges on fit with the job”. That was a conclusion published in the Harvard Business Review by two researchers in an article entitled “Job Matching for Better Sales Performance” (HBR, Vol. 58, No. 5). They further found that, in the first 6 months, “Persons who had been matched outperformed, to a statistically significant degree, those who had not been matched. Moreover, the differences widened after 14 months.” This is powerful stuff. Imagine your sales folks outperforming your expectations and outperforming your competition. Smart companies rely on the Profiles Sales Indicator (PSI) and the Profiles Sales Assessment (PSA) to help them hire right!
Marketing Trends and Tips by Sue Moore
If you attended the Nonprofit Partnership Day Conference in late October, you had the opportunity to hear Kivi Leroux Miller speak about marketing trends for nonprofits. Ms. Miller is the author of The Nonprofit Marketing Guide and she gave great information about the social media, writing for survival and marketing trends. If you didn’t have an opportunity to hear her, the following is a partial list of tips that the Decision Associates’ team feels is important from Ms. Miller’s workshops that every nonprofit should apply to their marketing planning:
Marketing for Businesses By Jim Gehrlein
Businesses that succeed do so by creating and keeping customers, and by providing better value for the customer than the competition. Marketing management constantly have to assess which customers they are trying to reach and how they can design products and services that provide better value (“competitive advantage”). The main problem with this process is that the “environment” in which businesses operate is constantly changing. A business must adapt to reflect changes in the environment and make decisions about how to change the marketing mix in order to succeed. This process of adapting and decision-making is known as marketing planning. Where does marketing planning fit in with the overall strategic planning of a business?
Breaking Through the Clutter - Creating Powerful Messages for Your Nonprofit By Emily Wachter
How many donation requests do you get each week? If you’re like me, you probably get at least a half dozen requests. Requests come via mail, email, phone, on Facebook, at church, at the grocery store, etc, etc. No matter where you are, those requests find their way to tug at your heart (and purse) strings. Nonprofits constantly compete with other nonprofits, occasionally targeting the same funding sources that support their very existence. With all this competition, how do nonprofits break through the clutter and create powerful messages that work?
The Sales Games We Play! By Michael Estrich
Last weekend I was at a sports bar for a surprise birthday party with about ten friends. We rented one of the large back rooms with a big screen TV, pool tables and dartboards to keep everyone entertained. It wasn’t long until our competitive nature transformed this quaint get together into a miniature dart and billiards tournament.
Jim Ryan will be attending the Profiles International Global Conference in Ft. Worth, Texas, in January. Over 100 countries from six continents will be represented. If you have any questions about Profiles and/or other assessment tools, call Jim!
Congratulations to Emily Wachter for presenting two successful workshops for the ReTool Erie grant information. The Nonprofit Partnership recently held a very successful Nonprofit Day featuring keynote speaker Kivi Leroux Miller. Kudos to their staff for presenting a great day! Congratulations to Sue Moore on being named a VIP Woman of the Year by the National Association of Professional Women (NAPW). Her bio can be viewed at their website.
Did we raise marketing questions for you and your business or nonprofit organization? Are you having difficulty raising your sales – don’t have a marketing plan? We have a sales and market development program that could help you! Give us a call today! If you are having difficulty breaking through the clutter, contact our marketing experts for information on developing a successful marketing and communication plan. Congratulations to Mike and Meredith Estrich on the birth of their son, Noah Davis Estrich, on November 1 Send your suggestions for future topics of interest to: SueMoore@DecisionAssociates.net.
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1540 East Lake Road | Suite 100 | Erie, PA 16511 | Phone: 814.528.9400 | Fax: 814.528.9401