November 2010

Marketing Trends and Tips by Sue Moore

Sue Moore

• Does your donation strategy include online giving?  Does your website promote e-commerce?

• When sending an email, identify yourself in the subject line. Otherwise, you risk being deleted or sent to spam.

• Look at your own marketing materials. What are you trying to tell your audience? If you don’t immediately get the message, neither will they!

• Use Testimonials whenever possible. We all like to hear success stories.

• If you are a nonprofit organization and receive donations, be sure to send thank you notes and a follow up letter explaining the use of your donation. It may seem old-fashioned, but you will be remembered when your campaign comes around again.

• Be sure that everyone in your organization knows the “elevator speech”.  Clients can turn up in the most unexpected places.

Marketing trends and tactics are constantly changing. Is your business or nonprofit organization able to adapt and respond to the changes? If you need help in any of these areas, our marketing team is ready to assist. Give us a call at 814-528-9400.